798艺术区前身为“一五”时期建设的华北无线电器材联合厂，曾被誉为“新中国电子工业的摇篮”。历经二十余年保护更新，这片工业遗存逐渐生长为享誉国际的当代艺术和时尚设计高地。先后获评首批国家级夜间文旅消费集聚区、国家工业旅游示范基地、北京市旅游休闲街区、北京首发活力中心等荣誉。

目前，园区规模逾50万平方米，拥有7万余平方米包豪斯建筑，是国内规模最大的以艺术为核心的文化产业集聚区，汇聚全球19个国家和地区的600余家机构，覆盖美术馆、画廊、文化交流中心、VR馆、时尚设计、科技传媒等多元业态，成为多业态共存、工业遗产焕新的创新范式。

每年园区举办文化艺术、首发首秀活动数千场，其中不乏“艺启新年”“北京艺术季”“北京艺术与科技周”等城市现象级活动，全年吸引超千万人次到访，其中30%是境外游客。创新打造全国首个虚拟现实影院空间，研学教育、咖啡文化、策展型文创零售等新消费内容的持续丰富，让艺术、科技与商业自然融入城市生活。

798 Art District traces its origins to the North China Wireless Equipment Joint Factory, established during China’s First Five-Year Plan and once hailed as the “Cradle of New China’s Electronics Industry.” Through more than two decades of preservation, renewal, and adaptive reuse, this former industrial complex has evolved into an internationally renowned destination for contemporary art and fashion design. It has received numerous national and municipal honors, including designation as one of China’s first National Nighttime Culture and Tourism Consumption Clusters, a National Industrial Tourism Demonstration Base, a Beijing Tourism and Leisure District, and a Beijing First-Launch Vitality Center.

Today, 798 Art District spans over 500,000 square meters, including more than 70,000 square meters of Bauhaus-style architecture. As China’s largest arts-centered cultural industry cluster, it is home to over 600 institutions and businesses representing 19 countries and regions worldwide. From art museums, galleries, and cultural exchange centers to VR experiences, fashion design, technology, and media, this diverse creative ecosystem has made 798 a pioneering model for industrial heritage revitalization and mixed-use cultural development.

Each year, the district hosts thousands of cultural events, exhibitions, product launches, and debut showcases, including major citywide celebrations such as “Starts New Year with Art”， Beijing Art Season, and Beijing Art & Technology Week. Welcoming over 10 million visits annually, with international visitors accounting for approximately 30%, 798 continues to expand the possibilities of its historic industrial spaces. Home to China’s first dedicated virtual reality cinema space, the district also offers a growing range of art education programs, café experiences, and curated creative retail, bringing art, technology, and commerce naturally into everyday urban life.

北京七九八文化科技有限公司

798艺术区运营主体

北京七九八文化科技有限公司(简称“七九八文科”)是首都国企北京电控所属文化创意产业运营公司。公司依托798、751的园区、品牌、流量、IP等优质资源，以文化引流、科技搭台、资本赋能为发展理念，创新“空间运营+IP打造+数字服务”的发展模式，以空间运营推动文商旅产融合，以IP打造增强文化价值传播，以数字技术促进文化多元表达，塑造文化艺术创新典范，打造最具创意的文化科技产业集团。